Digital Campaign Manager in Binghamton, NY at Townsquare Interactive

Date Posted: 11/14/2019

Job Snapshot

Job Description

Digital Campaign Manager

Job Summary:

Townsquare is looking for a Digital Campaign Manager [DCM]. This role acts as the technical hub that connects sales and our centralized buying team. This is a collaborative role that assists sales in campaign structure, buying in campaign launching and acts as the liaison between our client services team and our local markets. This position reports to the Regional Director of Campaign Management and is ultimately responsible for the design, implementation, optimization and reporting of digital campaigns. Success in this role comes in the form of accelerated sales and reduced campaign cancellations.


Responsibilities
Strategy:

  • Coach & develop sales professionals on our product capabilities
  • Oversee technical approval of proposals being built by our sales strategists
  • Give insight and suggestions sales for ongoing campaigns based on feedback from our buyers

Campaign Pre-Launch:

  • Coaches sales on crafting quality messaging for various tactic (social, SEM, programmatic, etc.)
  • Assigns targeting segments based on experience and overall tactic mix
  • Delegates to sales tasks to be completed in order to fully prepare a new client campaign for launch (creative, pixels, KPIs)
  • Responsible for compiling all elements of the insertion order and scheduling campaign to be trafficked.

Campaign Post-Launch:

  • Primary point of contact for local markets you support to our centralized buying, client services and analytics teams.
  • Support local market as client optimizations, revisions, upsells and renewals come in from our post sale teams.
  • Continually refine and improve continuity between all work groups.

Qualifications:

  • Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
  • Exceptional Communicator. Experience taking the lead in interdepartmental projects.
  • Familiar with demand side platforms (DSP), Asana, Facebook Business Manager, Google Ads, Google Analytics or demonstrates ability to learn new systems quickly
  • Experience with digital ad messaging best practices (does not actually build the ads)
  • Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
  • Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
  • 3+ years’ experience in digital advertising
  • 4 year college degree or comparable work experience required

About Us

Townsquare is a radio, digital media, entertainment and digital marketing solutions company principally focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets across the U.S. Our assets include 321 radio stations and more than 330+ local websites in 67 U.S. markets, a digital marketing solutions company (Townsquare Interactive), a proprietary digital programmatic advertising platform (Townsquare Ignite) and approximately 200 live events. Our brands include local media assets such as WYRKKLAQK2 and NJ101.5; iconic local and regional events such as WYRK’s Taste of Country (update link!), the Boise Music Festival, the Red Dirt BBQ & Music Festival and Taste of Fort Collins; and leading tastemaker music and entertainment websites such as XXLmag.comTasteofCountry.com and Loudwire.com

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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